Privacy Policy
1. Who we are
DentAkademi London (“we”, “us”, “our”) operates the website dentakademi.co.uk and provides dental treatment services. We are the data controller responsible for your personal data.
Contact details:
- Website: dentakademi.co.uk
- Email: info@dentakademi.co.uk
- Address: United Kingdom
2. What data we collect
When you submit an enquiry form on our website or through Google Ads, we collect:
- Full name
- Email address
- Phone number
- Details of the dental treatment you are enquiring about
We may also collect technical data such as your IP address, browser type, and pages visited, collected automatically via cookies and analytics tools.
3. How we use your data
We use your personal data for the following purposes:
- To respond to your enquiry and provide information about our dental services
- To contact you by phone, email, or WhatsApp regarding your treatment enquiry
- To manage our relationship with you as a patient or prospective patient
- To comply with our legal and regulatory obligations
- To improve our website and marketing based on aggregated, anonymised analytics
4. Legal basis for processing
Under the UK General Data Protection Regulation (UK GDPR), we process your data on the following legal bases:
- Legitimate interests – to respond to your enquiry and provide information you have requested
- Contract – where processing is necessary to take steps prior to entering into a contract with you
- Legal obligation – where we are required by law to process your data
- Consent – where you have explicitly agreed to receive marketing communications from us
5. How long we keep your data
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected:
- Enquiry data: up to 2 years if no treatment relationship is established
- Patient records: in accordance with NHS and GDC guidance (minimum 10 years for adults)
- Marketing data: until you withdraw consent or request deletion
6. Who we share your data with
We do not sell your personal data. We may share it with:
- Our clinical and administrative staff who need it to respond to your enquiry
- IT and software service providers who support our website and CRM (under data processing agreements)
- Google LLC – as a result of submitting a form via Google Ads (governed by Google’s own privacy policy)
- Regulatory or legal authorities where required by law
7. International transfers
DentAkademi London is part of a group that operates internationally, including in Turkey. Where your data is transferred outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR, including Standard Contractual Clauses approved by the UK Information Commissioner’s Office (ICO).
8. Your rights
Under UK GDPR, you have the following rights:
- Right of access – to request a copy of the personal data we hold about you
- Right to rectification – to correct inaccurate or incomplete data
- Right to erasure – to request deletion of your data in certain circumstances
- Right to restrict processing – to ask us to limit how we use your data
- Right to data portability – to receive your data in a structured, machine-readable format
- Right to object – to object to processing based on legitimate interests
- Right to withdraw consent – where processing is based on consent, you may withdraw it at any time
To exercise any of these rights, please contact us at info@dentakademi.co.uk. We will respond within one month.
9. Cookies
Our website uses cookies to improve your experience and to analyse traffic. These may include:
- Essential cookies – required for the website to function
- Analytics cookies – e.g. Google Analytics, to understand how visitors use our site
- Marketing cookies – e.g. Google Ads conversion tracking
You can manage your cookie preferences through your browser settings or our cookie consent banner.
10. Google Ads lead forms
If you submit your details via a Google Ads lead form, your data is initially collected by Google and then passed to us. Google’s handling of your data in this process is governed by Google’s Privacy Policy. We receive your data solely for the purpose of responding to your treatment enquiry.
11. How to complain
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the UK’s data protection authority:
- Information Commissioner’s Office (ICO)
- Website: ico.org.uk
- Helpline: 0303 123 1113
We would, however, appreciate the opportunity to address your concerns before you contact the ICO. Please contact us first at info@dentakademi.co.uk.
12. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. We encourage you to review this page periodically.